Create and Enforce MAP Programs
eComGuardian was built from the ground up to protect against counterfeit products, but the very same concepts that allow us to permanently remove unauthorized sellers also allows us to enforce MAP pricing for your brand. Our Graduated Enforcement Program is designed to keep authorized sellers in compliance with MAP programs, and we do so using legal tools, advanced monitoring technology, and integrated enforcement. Our legal team handles your MAP compliance and enforcement, so that you can spend your time building your business.
Brand Erosion caused by MAP is a serious threat to leading brands. Over 53% of unauthorized sellers will violate your MAP policies, which is why controlling MAP is essential for securing your supply chain.
Leading Brands Are Using an Integrated MAP Enforcement Plan Because:
- MAP Enforcement Paired with Unauthorized Seller Enforcement will help stop intra-brand competition that destroys brand value.
- MAP Enforcement helps encourage authorized sellers to compete on customer service metrics, rather than price.
- MAP Enforcement is the first line of defense against counterfeit sellers, as counterfeit sellers tend to use artificially low prices to garner sales.
Why Should I Hire a Law Firm That Offers Integrated Monitoring + Investigation + Enforcement?
When you hire Francissen Rafelson Schick’s eComGuardian Team, you are getting a team of lawyers to help protect your brand across the web. Our team uses advanced monitoring technology to help them uncover violations, and thorough investigative techniques to uncover the identities of unauthorized sellers. We also use our intimate knowledge of the law to ensure that we are able to defeat a first-sale defense.
Many companies think they can invest in software to help them monitor their listings for unauthorized sellers, but then have no legal recourse when DIY efforts fail. Other times, companies hire investigative firms to help them uncover the identities of unauthorized sellers, but then have to hire a lawyer to use the investigator’s data. With the FRS eComGuardian platform, brands are able to utilize the best benefits of each approach, with a fully managed service offering for protecting their brand reputation from counterfeit knockoffs, MAP violations, grey-market diversion, and unauthorized sellers.
We utilize advanced monitoring technology to detect MAP violators, unauthorized sellers, and potentially counterfeit sellers. Once we have identified these high-risk sellers, we use our professional judgement to implement graduated enforcement efforts.
We notify MAP violators and unauthorized sellers via electronic cease and desist letter that their sales are unlawful, and give them an opportunity to voluntarily remove their listings for your products.
For sellers who ignore electronic cease and desist letters, we conduct test buys to uncover their true identity. We also check for product authenticity. Once we uncover the sellers’s true identity, we will begin enforcement efforts.
Once we have uncovered the unauthorized seller’s true identity, we begin enforcement efforts. Using our professional judgement, these efforts can include a mix of legal and marketplace options. In the event that our investigation uncovers counterfeit products, we work with the marketplaces to have sellers removed.