Learn More About How eComGuardian Protects Against the Grey Market and Diversion
eComGuardian was built from the ground up to protect against diverted products entering the supply chain. The Grey Market is what happens when legitimate products enter the online distribution network rather than their intended retail location. The result is that these products have been diverted from their original destination to the grey market of online sales. For brands enrolled in eComGuardian, our firm has the resources to stop unauthorized sellers from selling diverted products, and will also utilize our investigative resources to help you plug diversion holes in your supply chain. The end result is that unauthorized sellers are permanently removed, while diverting distribution points can be appropriately held accountable and stopped.
Why Should I Hire a Law Firm That Offers Integrated Monitoring + Investigation + Enforcement?
When you hire Francissen Rafelson Schick’s eComGuardian Team, you are getting a team of lawyers to help protect your brand across the web. Our team uses advanced monitoring technology to help them uncover violations, and thorough investigative techniques to uncover the identities of unauthorized sellers. We also use our intimate knowledge of the law to ensure that we are able to defeat a first-sale defense.
Many companies think they can invest in software to help them monitor their listings for unauthorized sellers, but then have no legal recourse when DIY efforts fail. Other times, companies hire investigative firms to help them uncover the identities of unauthorized sellers, but then have to hire a lawyer to use the investigator’s data. With the FRS eComGuardian platform, brands are able to utilize the best benefits of each approach, with a fully managed service offering for protecting their brand reputation from counterfeit knockoffs, MAP violations, grey-market diversion, and unauthorized sellers.
We utilize advanced monitoring technology to detect MAP violators, unauthorized sellers, and potentially counterfeit sellers. Once we have identified these high-risk sellers, we use our professional judgement to implement graduated enforcement efforts.
We notify MAP violators and unauthorized sellers via electronic cease and desist letter that their sales are unlawful, and give them an opportunity to voluntarily remove their listings for your products.
For sellers who ignore electronic cease and desist letters, we conduct test buys to uncover their true identity. We also check for product authenticity. Once we uncover the sellers’s true identity, we will begin enforcement efforts.
Once we have uncovered the unauthorized seller’s true identity, we begin enforcement efforts. Using our professional judgement, these efforts can include a mix of legal and marketplace options. In the event that our investigation uncovers counterfeit products, we work with the marketplaces to have sellers removed.